Drop inches
Drop inches from your waist and fit back into clothes you’ve been saving.
Coaching for women 40+ who are done starting over.
The 6–12 month coaching program for women 40+ who are done starting over and want a custom plan, weekly coaching, and a private app so they never have to ‘fix it again.’
Think of it as everything in Fit Journey plus done‑for‑you workouts and nutrition, for about $300/month more on the 12‑month path.
You’re 40+ and your body isn’t responding like it did in your 20s.
You’re tired of starting over every Monday and losing the same 10 pounds.
You want a plan you can follow at home that respects your joints and your schedule.
Drop inches from your waist and fit back into clothes you’ve been saving.
Wake up with more energy and less pain, because your workouts and food finally match your 40+ body.
Have a simple, repeatable routine so you never have to ‘start over’ again.
Weekly live coaching & Q&A calls so you’re never guessing alone.
Private community where coaches answer your questions and keep you accountable.
Searchable library of past calls so any problem you hit already has coaching on it.
Gated ‘Gut Reset’ classrooms only Built For Life members can access.
Built For Life-specific nutrition guides built for women 40+ so you stop fighting your hormones and start working with them.
Weekly custom workout schedule (sets, reps, and progressions) built around your joints, time, and equipment.
Step-by-step nutrition plan delivered in the app so you always know what ‘on track’ looks like today.
Priority on live calls so your questions are answered first.
Weekly check-ins and progress tracking so you don’t disappear when life gets loud.
At the start of your program, we’ll ask you to get a DEXA scan at a location convenient to you.
You send us the receipt, and we’ll reimburse you for the cost, up to $125, as a credit/refund on your Built For Life payment.
After your first 12 weeks, you can get a second DEXA scan, send us that receipt, and we’ll reimburse that too, up to $125.
This is a founders‑only bonus. We’re willing to pay to measure your progress because we expect the scans to show what you feel: less fat, more muscle, and a body that finally feels like yours again.
✓ Weekly group coaching & Q&A
✓ Private community with coach support
✓ Searchable call library
Best for: Women who want structure, support, and community month‑to‑month.
Includes everything in Fit Journey, plus:
✓ Built For Life–only gut reset classrooms and nutrition tracks
✓ Weekly custom workout programming in your app
✓ Personalized nutrition plan in the app
✓ Priority support on calls
Best for: Women who want a fully custom plan and are ready to commit 6–12 months to never ‘start over’ again.
If you’re already at a Fit Journey level of support, committing to the 12‑month Built For Life path is roughly a $300/month step up for a fully custom, high‑touch plan designed just for you.
[PLACEHOLDER – Testimonial 1: short quote or before/after from a woman 40+, with name]
[PLACEHOLDER – Testimonial 2]
[PLACEHOLDER – Testimonial 3]
If they can do it, you can too. The only difference is they decided not to try to do it alone anymore.