NEVER SWEAT ALONE

Coaching for women 40+ who are done starting over.

Built For Life by Studio SWEAT

The 6–12 month coaching program for women 40+ who are done starting over and want a custom plan, weekly coaching, and a private app so they never have to ‘fix it again.’

Think of it as everything in Fit Journey plus done‑for‑you workouts and nutrition, for about $300/month more on the 12‑month path.

This is for you if:

  • You’re 40+ and your body isn’t responding like it did in your 20s.

  • You’re tired of starting over every Monday and losing the same 10 pounds.

  • You want a plan you can follow at home that respects your joints and your schedule.

Choose Your Plan

6 Months – $4,000 (one-time)
12 Months – $6,000 (one-time, best value)

In 6–12 Months, Here’s What We’re Building Together

  • Drop inches from your waist and fit back into clothes you’ve been saving.

  • Wake up with more energy and less pain, because your workouts and food finally match your 40+ body.

  • Have a simple, repeatable routine so you never have to ‘start over’ again.

Everything You Get In Built For Life

1. Full Access To The Fit Journey Coaching Hub (Included)

  • Weekly live coaching & Q&A calls so you’re never guessing alone.

  • Private community where coaches answer your questions and keep you accountable.

  • Searchable library of past calls so any problem you hit already has coaching on it.

2. Built For Life‑Only Classrooms & Nutrition Tracks

  • Gated ‘Gut Reset’ classrooms only Built For Life members can access.

  • Built For Life-specific nutrition guides built for women 40+ so you stop fighting your hormones and start working with them.

3. Your Custom Coaching App

  • Weekly custom workout schedule (sets, reps, and progressions) built around your joints, time, and equipment.

  • Step-by-step nutrition plan delivered in the app so you always know what ‘on track’ looks like today.

4. Priority Support & Accountability

  • Priority on live calls so your questions are answered first.

  • Weekly check-ins and progress tracking so you don’t disappear when life gets loud.

5. Bonus: DEXA Scan “Reversal” x2 (Founders Pricing Only)

  • At the start of your program, we’ll ask you to get a DEXA scan at a location convenient to you.

  • You send us the receipt, and we’ll reimburse you for the cost, up to $125, as a credit/refund on your Built For Life payment.

  • After your first 12 weeks, you can get a second DEXA scan, send us that receipt, and we’ll reimburse that too, up to $125.

This is a founders‑only bonus. We’re willing to pay to measure your progress because we expect the scans to show what you feel: less fat, more muscle, and a body that finally feels like yours again.

Fit Journey vs Built For Life

Fit Journey – $199/month

✓ Weekly group coaching & Q&A
✓ Private community with coach support
✓ Searchable call library

Best for: Women who want structure, support, and community month‑to‑month.

Built For Life – from about $500/month on the 12‑month path

Includes everything in Fit Journey, plus:
✓ Built For Life–only gut reset classrooms and nutrition tracks
✓ Weekly custom workout programming in your app
✓ Personalized nutrition plan in the app
✓ Priority support on calls

Best for: Women who want a fully custom plan and are ready to commit 6–12 months to never ‘start over’ again.

If you’re already at a Fit Journey level of support, committing to the 12‑month Built For Life path is roughly a $300/month step up for a fully custom, high‑touch plan designed just for you.

Real Women. Real Results.

[PLACEHOLDER – Testimonial 1: short quote or before/after from a woman 40+, with name]

[PLACEHOLDER – Testimonial 2]

[PLACEHOLDER – Testimonial 3]

If they can do it, you can too. The only difference is they decided not to try to do it alone anymore.

Studio Sweat Never sweat alone
Coaching for women 40+ who are done starting over. Enroll now

Built For Life · 6–12 month coaching

Built for life.
Done starting over.

The 6–12 month coaching program for women 40+ who want a custom plan, weekly coaching, and a private app — so they never have to “fix it again.”

Think of it as everything in Fit Journey plus done-for-you workouts and nutrition, for about $300/month more on the 12-month path.

This is for you if

  • You’re 40+ and your body isn’t responding like it did in your 20s.
  • You’re tired of starting over every Monday and losing the same 10 pounds.
  • You want a plan you can follow at home that respects your joints and your schedule.
Member doing a dumbbell lunge Member doing a kneeling leg lift on a mat
Member following a workout at home Two members cycling together

Founders’ pricing

Choose your plan

6 Months
One-time payment
$4,000
Best value
12 Months
One-time · about $500/mo
$6,000
Complete my enrollment

Includes the 2x DEXA scan reimbursement bonus

Custom workouts Weekly live coaching Nutrition for 40+ Private coaching app 2x DEXA scans

In 6–12 months

Here’s what we’re building together

Yes, I want these results
Members doing an overhead dumbbell press
01

Drop inches

Drop inches from your waist and fit back into clothes you’ve been saving.

Smiling member on an indoor bike
02

More energy, less pain

Wake up with more energy and less pain, because your workouts and food finally match your 40+ body.

Group mat class
03

A routine that sticks

Have a simple, repeatable routine so you never have to “start over” again.

What’s included

Everything you get in Built For Life

01 · INCLUDED

Full access to the Fit Journey Coaching Hub

  • Weekly live coaching & Q&A calls so you’re never guessing alone.
  • Private community where coaches answer your questions and keep you accountable.
  • Searchable library of past calls so any problem you hit already has coaching on it.
02 · MEMBERS ONLY

Built For Life–only classrooms & nutrition tracks

  • Gated “Gut Reset” classrooms only Built For Life members can access.
  • Built For Life–specific nutrition guides built for women 40+ so you stop fighting your hormones and start working with them.
03 · THE CORE OF THE PROGRAM

Your custom coaching app

  • Weekly custom workout schedule (sets, reps, and progressions) built around your joints, time, and equipment.
  • Step-by-step nutrition plan delivered in the app so you always know what “on track” looks like today.
Studio SWEAT coaching app with coaches training
04 · FRONT OF THE LINE

Priority support & accountability

  • Priority on live calls so your questions are answered first.
  • Weekly check-ins and progress tracking so you don’t disappear when life gets loud.
Founders pricing only
05 · BONUS

DEXA scan Reimbursement x2

  • At the start of your program, we’ll ask you to get a DEXA scan at a location convenient to you.
  • Send us the receipt and we’ll reimburse you up to $125, as a credit/refund on your Built For Life payment.
  • After your first 12 weeks, get a second DEXA scan, send us that receipt, and we’ll reimburse that too, up to $125.

We’re willing to pay to measure your progress because we expect the scans to show what you feel: less fat, more muscle, and a body that finally feels like yours again.

Already a member?

Fit Journey vs Built For Life

Group coaching

Fit Journey

$199 /month
  • Weekly group coaching & Q&A
  • Private community with coach support
  • Searchable call library

Best for: women who want structure, support, and community month-to-month.

Fully custom

High-touch coaching

Built For Life

from about $500 /month on the 12-month path

Everything in Fit Journey, plus:

  • Built For Life–only Gut Reset classrooms and nutrition tracks
  • Weekly custom workout programming in your app
  • Personalized nutrition plan in the app
  • Priority support on calls

Best for: women who want a fully custom plan and are ready to commit 6–12 months to never “start over” again.

Already at a Fit Journey level of support? Committing to the 12-month Built For Life path is roughly a $300/month step up for a fully custom, high-touch plan designed just for you.

Upgrade to Built For Life

Real women, real results

If they can do it, so can you

Before
After
[RESULT]

“[Testimonial 1 — short quote from a woman 40+]”

[Name], [Age]

Before
After
[RESULT]

“[Testimonial 2 — short quote from a woman 40+]”

[Name], [Age]

Before
After
[RESULT]

“[Testimonial 3 — short quote from a woman 40+]”

[Name], [Age]

The only difference is they decided not to try to do it alone anymore.

If they can do it, so can I

Limited · Relaunch rates

Founders’ pricing

Right now, while we’re relaunching Built For Life, you’re getting founders’ rates. Once we have the next round of success stories, tuition moves to $6,000 for 6 months and $9,000 for 12 months.

Built For Life

6 Months

$4,000 one-time
$6,000 after founders roundSave $2,000
  • Everything in Built For Life
  • 2x DEXA scan reimbursement
  • Trending Forward guarantee
Choose 6 months
Best value

Built For Life

12 Months

$6,000 one-time · about $500/mo
$9,000 after founders roundSave $3,000
  • Everything in Built For Life
  • 2x DEXA scan reimbursement
  • Trending Forward guarantee
Lock in my founders’ spot

This page reflects current founders’ pricing only. The 2x DEXA scan reimbursement bonus may be removed when pricing increases.

Our guarantee

The “Trending Forward” guarantee

If you show up to your weekly calls and follow the plan we set for you in the app for the first 12 weeks, and you’re not trending in the right direction (measurements, photos, or energy), we’ll work with you for an extra 8 weeks at no additional coaching fee until you are.

FAQ

Questions you might be asking

Still unsure if Built For Life fits your life? Here’s what most women ask before they join.

Smiling Studio SWEAT coach
How much time per week do I need?

Most women do 3–5 workouts per week, 30–45 minutes each. We’ll build this around your life.

What if my knees, back, or joints are an issue?

That’s exactly why we customize. Your app program is written around your limitations, not ignoring them.

What if I travel or get busy?

We expect life to happen. Your coach adapts your plan and keeps you accountable so you don’t lose your progress.

Can I really do this from home?

Yes. Many Built For Life women train in their living room with dumbbells and a mat. If you have more equipment, we’ll use it. If not, we’ll work with what you have.

How do DEXA scan reimbursements work?

You book your own DEXA scans at locations near you: one at the start of your program and one around week 12. You send us each receipt and we reimburse you up to $125 per scan as part of your founders-only bonus.

Never sweat alone

This is the last time you start over.

Custom plan. Weekly coaching. A private app. Founders’ pricing while it lasts.

Studio Sweat © Studio Sweat · Built For Life coaching
Complete Your EnrollmentChoose your plan below.
Payment
ItemQuantityPrice
6 Months – $4,000 (one-time)
1
$4000.00
12 Months – $6,000 (one-time, best value)
1
$6000.00
Order summary
ItemQuantityAmount
6 Months – $4,000 (one-time)1$ 4000.00
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